STOP EMAIL IMPERSONATION WITH DMARC

Imagine this: your clients get an email that looks exactly like it’s from you—same logo, exact same email address, same wording, everything! But there’s something off. It’s asking them to pay an overdue bill or update their banking info. The problem? You didn’t send it.

DMARC is a tool that puts a hard stop to these scenarios. Without a tool like DMARC, anyone can pretend to be your business online. Cybercriminals use your email address to impersonate you, sending fake messages that could lead to fraud, confusion, or even legal trouble. This “email spoofing” leaves customers wondering: Is this company actually safe to do business with?

Let’s look at what could go wrong if DMARC isn’t set up:

1. Phishing schemes that look painfully real: Scammers could send emails that look like urgent messages from your team, fooling clients or partners into giving away sensitive information. For example, they might ask your customers to “verify” their account details or send payment to a new account. Imagine the damage if someone falls for it.
2. A reputation hit that stings: People might start associating your business with spam or scams—especially if they’ve been burned once. And trust, once broken, is hard to rebuild. In business, reputation is everything, and a single fake email could shatter it.
3. Getting stuck in the spam bin: Even your legitimate emails could start going to spam if email providers see your address being misused. Clients miss your messages, important updates get lost, and suddenly, email becomes more of a frustration than a tool.

DMARC is like a digital stamp of approval, letting email providers know that messages claiming to be from you are authentic. It’s a cost-effective, and silent way to keep imposters at bay. When you put DMARC in place, you’re protecting your brand and ensuring that only your real messages reach customers—safe, secure, and spam-free.

For a free impersonation test, or more information, contact us at solutions@hdit.com.au today!